Bing DSA
Dynamics Search Ads recommendation algorithms
Worked under the guidance of Dr. Manik Varma, Sr. Principal Researcher, MSR India.
Improving Bing DSA recommendations using Extreme Classification. Given an Ad landing page without any bid keywords, we were asked to predict potentially monetizable queries which can bring clicks. This resulted in 13.6% gain in click-through rate and 13% reduction in bounce rate.